What is dropshipping?

With dropshipping, a retailer sells products without storing or shipping them themselves. The order is sent directly to a fulfillment partner in the background, who handles shipping—either neutrally or with the retailer's branding. For many, dropshipping is therefore an attractive way to build or expand a product range without having to invest in storage, shipping, or personnel.

Dropshipping has long been established in traditional e-commerce sectors such as fashion, technology, and accessories. But in The model has so far been largely unpopular in the high-quality coffee segment – ​​often due to concerns about product quality, brand impact and customer experience.

 

Why drop shipping is also relevant for the coffee market

Many independent coffee retailers, concept stores, and new providers face the challenge of offering an attractive product range without being overwhelmed by complex logistics, minimum quantities, or pre-financing. Especially in a market where quality, differentiation, and storytelling are crucial, a lean, flexible solution is required. This is precisely where drop shipping offers a clear advantage: The product range can be Test without risk, adapt quickly and sell without storage costs.

For coffee shops, roasteries, or online retailers, this means that high-quality products can be offered immediately – without the traditional entry barriers of physical retail.

 

Coffee and coffee accessories in the high-quality segment

Coffee Annan enables drop shipping of coffee and coffee equipment without compromising on quality, origin, or brand compatibility. We work with retailers specifically looking for a reliable and quality-oriented alternative to anonymous wholesalers. Our focus is not only on specialty coffee roasted directly in the country of origin, but also on functional and barista-tested accessories from brands like Fellow , Acaia , Moccamaster , and Timemore .

This means that as a retailer, you can offer our products in your online shop – without maintaining your own inventory, but with full transparency regarding origin, logistics, and impact. We support you in getting started selling these products – including fulfillment, support, and consulting.

Wholesale or drop shipping? You decide!

Wholesale offers with attractive discounts for resellers are also part of our model. Whether you're already working with coffee or just looking to get into specialty coffee, we support you in building a coherent product range. The combination of high-quality coffee and matching accessories not only offers functional added value but also clearly differentiates you in the market.

You have the choice: Either you use our drop shipping model and don't store anything yourself – or you order in advance at attractive wholesale rates. We deliver the products either directly to you or directly to your customers, depending on your needs. This gives you flexibility and allows you to choose the distribution model that best suits your business model.

 

For whom the model is particularly suitable

Our drop shipping and wholesale model is ideal for anyone who wants to distribute high-quality coffee products together with Coffee Annan – without their own warehouse, but with a high-quality product range. The following groups benefit in particular:

• Online shops that want to expand their product range without incurring storage costs – for example, sustainable concept stores, lifestyle platforms, or specialized e-commerce providers that want to integrate coffee and accessories as a complement.

• Cafés or coffee shops that want to serve their existing customers online – with coffee products, brewgear or gift sets, without additional storage space or logistics costs in their own operations.

• Roasteries that want to offer their customers complementary accessories and brewing equipment without having to introduce additional suppliers or logistics processes.
  

Shipping is handled from our German or Swiss warehouse – quickly, reliably, and brand-compliant. For interested partners, we provide all the content needed for a smooth launch: product texts, images, and origin information that can be easily integrated into existing shop systems or communication materials.

 

Advantages of drop shipping in the coffee segment

• No warehouse, no minimum quantities: Low fixed costs and no capital tied up
• Fast market entry: Products can be used immediately in the shop or assortment
• Can be combined with existing offers: Ideal for additional sales or new target groups
• Scalable: From testing to a fixed product line – without logistics costs
• Professional fulfillment: Shipping from Germany or Switzerland, also with neutral branding

 

Conclusion

Coffee Annan offers a solution for anyone who wants to sell coffee and accessories without having to set up their own inventory, minimum order quantities, or complex logistics processes. Our model is designed to work for both experienced retailers and newcomers.

Whether you want to expand an existing product range or test a new business model: With our drop shipping approach and attractive wholesale terms, you remain independent while still being able to count on high-quality products, efficient processes, and personal support.

We combine product quality with reliable processing. If you're looking for a way to distribute high-quality coffee products efficiently and in line with your brand, working with Coffee Annan could be the right next step.